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How to Take The Overwhelm Out Of Social Media!

Do you have a verified Facebook page?

facebook pageIf you have been on Facebook long enough by now you have probably seen on different peoples’ pages a blue checkmark or a gray checkmark. This checkmark indicates that your page is verified.  

All this checkmark indicates is that you are an authentic local business or global business. The gray is for local and the blue is for global or celebrity status.

I have clients ask me all the time why should I get my Facebook page verified?

So here is why I think you should have a verified Facebook page:

1.  It shows that you are authentic and it builds trust with your audience. Having that check mark gives people the idea that you are a real brand. As a result, they become more confident in you and trust you more.  

2.  You will show up higher in the search. I have clients who are verified and some who are not.  I always recommend to have your page verified. I always have noticed that my clients who have their page verified show up higher because Facebook has already reviewed the page. All this means is that people can find you.

3.  Increased engagement. I have no conclusive evidence about this, but I have noticed a little spike.  

How do I verify my Facebook page?

These elements must be present. You must be classified as a local business, company or organization. You must have a profile photo and a cover photo.

The steps are quite easy.

  1. Click “Settings” at the top of your Page.
  2. From “General”, click “Page Verification”.
  3. Click “Verify this Page”, then click “Get Started”.
  4. Enter a publicly listed phone number for your business, your country and language.
  5. Click “Call Me Now” to allow Facebook to call you with a verification code.
  6. Enter the 4-digit verification code and click “Continue”.

Please keep in mind that sometimes Facebook will not process your request because they need further information, like in my case. That is when you must provide an official document. Examples of acceptable documents include the following:

– Utility bill for your place of business

– Local business license (issued by your city, county or state)

– Tax document for your business

– Certificate of formation (for a partnership)

– Articles of incorporation (for a corporation)

Please scan or photograph a physical copy of your document and respond to this email. Once they receive an official document, they will review it again and then verify your page.

It’s that easy.  Hope this helps.

A Facebook page verification is not necessary, but I believe it’s a great way to show that your business is credible. Any questions feel free to contact me!

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