You may have figured me out by now and know I have a passion for sports. I love watching as well as playing. Last week I had the opportunity to attend my son Corey’s first soccer game of the year. It was an exciting game and they almost won. The coach’s strategy was penetration, defense and passing. The other team was clearly better. It came down to the best out of 5 shots at the end of the game. Both coaches had a well-defined strategy that served them well. Having a marketing strategy in business, like having one in a
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