You may have figured me out by now and know I have a passion for sports. I love watching as well as playing. Last week I had the opportunity to attend my son Corey’s first soccer game of the year. It was an exciting game and they almost won. The coach’s strategy was penetration, defense and passing. The other team was clearly better. It came down to the best out of 5 shots at the end of the game. Both coaches had a well-defined strategy that served them well. Having a marketing strategy in business, like having one in a
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If you ask women how they manage to keep balance in their lives and business, one of the common threads in all their answers seems to be prioritizing. We seem to have found that making sure we use our time on things that matter is key. Beyond that, though, we have to select which items we spend time on and when we spend time on them. That’s what I like to think of as prioritizing our priorities. One entrepreneur responded, when asked about how she keeps balance, by saying she is proactive in her planning. She actually “axes” or gets
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