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How to Take The Overwhelm Out Of Social Media!

Does Your Posting Stink?

Social Media ContentSometimes as I browse through the different posts on Facebook and twitter I wonder if there was any thought at all that was put into some of the posts. My strategy for posting, for instance, on Facebook and twitter is not rocket science. This is my formula:  Fun+Relevance+Honesty = Social Media Content Success. Here are a few of my thoughts on how you can create great social media content that engages.

1.  Is it fun? If you are just doing it because you think you have to then you may as well not do it at all. I have a blast posting and sharing and connecting with others. There is an excitement about it. Don’t post out of obligation, but post out of the joy of connecting and giving to others. Make your audience laugh. Laughter sometimes is the best medicine!

2.  Is it relevant? Here is where it gets trickier. Post content that drives your ideal audience. Make your content about them and their problems that they need to solve. This is where knowing what your audience wants is so important. React fast to giving content that will help them and make them think about and also cause a reaction.

3.  Is it honest? Honesty is the best policy. Be true. Have a heart! Share with them that you’ve been there. Walk that extra mile in their shoes. Take a stand on something you believe in.

I believe if you practice these 3 things you will get more engagement on your posts. Do you have some tips that you can share about posting content that engages? Drop me a line below!